Description: Further DetailsTitle: Brand ElevationCondition: NewEAN: 9781789664669ISBN: 9781789664669Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 01/03/2021Item Height: 233mmItem Length: 155mmItem Width: 19mmItem Weight: 515gAuthor: Wolfgang Schaefer, JP KuehlweinLanguage: EnglishSubtitle: Lessons in Ueber-BrandingISBN-10: 1789664667Description: How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Brand Elevation
Title: Brand Elevation
EAN: 9781789664669
ISBN: 9781789664669
Release Date: 01/03/2021
Release Year: 2021
Subtitle: Lessons in Ueber-Branding
ISBN-10: 1789664667
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 304 Pages
Publication Name: Brand Elevation : Lessons in Ueber-Branding
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2021
Item Height: 0.8 in
Subject: Marketing / General, Commerce
Type: Textbook
Item Weight: 18.3 Oz
Item Length: 9.2 in
Subject Area: Business & Economics
Author: J. P. Kuehlwein, Wolfgang Schäfer
Item Width: 6.1 in
Format: Trade Paperback
