This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin (Engli

Description: FREE SHIPPING UK WIDE This is Marketing by Seth Godin Real marketing isnt about racking up clicks and tweets; its about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers dont use consumers to solve their companys problem; they use marketing to solve other peoples problems. They dont just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.Its time for marketers to stop lying, spamming, and feeling guilty about their work. Its time to stop confusing social media metrics with true connections. Its time to stop wasting money on stolen attention that wont pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve. FORMAT Paperback LANGUAGE English CONDITION Brand New Flap Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketiers dont use consumers to solve their companys problem; they use marketing to solve other peoples problems. They dont just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience, build trust and permission with your market, adopt the narratives your fans already use, find the guts to create and release tension and, most of all, give people the tools and stories they can use to achieve their goals. Its time to stop lying, spamming, and feeling guilty about your work. Its time to stop confusing social media metrics with true connections. Its time to stop wasting money on stolen attention that wont pay off in the long run. Its time to be seen first by learning how to see. Author Biography Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com. Review Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way -- The Financial Times Book of the Month * The Financial Times * Promotional Real marketing isnt about racking up clicks and tweets; its about connection, empathy, and making a difference. Review Text Seth Godin is a superstar in the marketing world . This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way Review Quote Seth Godin is a superstar in the marketing world . This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way Promotional "Headline" Real marketing isnt about racking up clicks and tweets; its about connection, empathy, and making a difference. Details ISBN0241370140 Author Seth Godin Publisher Penguin Books Ltd Year 2018 ISBN-10 0241370140 ISBN-13 9780241370148 Format Paperback Publication Date 2018-11-15 Imprint Portfolio Penguin Place of Publication London Country of Publication United Kingdom Media Book Pages 288 DEWEY 658.8 Short Title This Is Marketing Language English UK Release Date 2018-11-15 Subtitle You Cant Be Seen Until You Learn To See NZ Release Date 2018-11-18 AU Release Date 2018-11-18 Alternative 9780241370155 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:123800651;

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End Time: 2025-02-12T03:38:36.000Z

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