Description: Like new and unused. Pages clean and unmarked. No cover wear. Images on listing, are of this book. HARDCOVER______________Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable.A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changesIn The Future of Advertising, international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years.In addition to Cappo's input, insight, and anecdotes, pieces from prominent agency heads, advertisers, brand managers, and creatives provide a 360-degree view of the state of advertising today. All readers will learn how to skillfully navigate fast-changing factors including:Changes in the long-entrenched commission systemConsolidation of major agenciesInternet and E-tailing initiatives
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All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: The Future of Advertising: New Media, New Clients, New Consumers.
Book Series: The Future of Advertising: New Media, New Clients, New Consumers.
Original Language: English
Vintage: No
Personalize: No
Format: Hardcover
Language: English
Personalized: No
Features: Abridged, Dust Jacket, Illustrated
Topic: Advertising & Promotion, Business Analysis, Business Ethics, Business Software, Industries / Financial Services, Investments & Securities / General, Setting up Business, Small Business
Signed: No
Ex Libris: No
Narrative Type: Nonfiction
Publisher: McGraw-Hill
Intended Audience: Young Adults, Adults
Inscribed: No
Edition: Collector's Edition
Publication Year: 2003
Type: BUSINESS, ADVERTISING, SUCCESS
Literary Movement: Enlightenment, Modernism
Era: 2020s
Author: Joe Cappo
Genre: Business & Economics
Country/Region of Manufacture: United States
Number of Pages: 260 Pages
