Description: Titles in this set :- The Practice: Shipping creative work.... Publisher : Penguin Business Language : EnglishPaperback : 272 pagesISBN-10 : 0241470048ISBN-13 : 978-0241470046Dimensions : 15.3 x 2 x 23.4 cm Purple Cow: Transform Your Business by Being Remarkable ASIN : 014101640XPublisher : PenguinLanguage : EnglishPaperback : 160 pagesISBN-10 : 9780141016405ISBN-13 : 978-0141016405Dimensions : 19.8 x 0.9 x 12.9 cm This is Marketing: You Can’t Be Seen Until You Learn To See Publisher : Portfolio PenguinLanguage : EnglishPaperback : 288 pagesISBN-10 : 0241370140ISBN-13 : 978-0241370148Dimensions : 15.3 x 2.1 x 23.4 cm Description :- The Practice: Shipping creative work Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along..... Purple Cow: Transform Your Business by Being Remarkable What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place....... This is Marketing: You Can’t Be Seen Until You Learn To See A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you....
Price: 33.99 GBP
Location: Leicester
End Time: 2025-01-17T08:41:05.000Z
Shipping Cost: N/A GBP
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Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Features: Ex-Library
ISBN-3: 9780241370148
Subject3: Marketing Management
Contributors: Alan Moore
Subject 1: Sales & Marketing Research
Topic: books
Publication Month: October
ASIN-1: 0241470048
Country/Region of Manufacture: United Kingdom
ISBN-2: 9780141016405
ASIN-2: 014101640X
ISBN-1: 9780241470046
Language: English
Publication Year: 2022
Publication Name: Portfolio Penguin
ASIN-3: 0241370140
Subject1: Computer Hardware (Books)
Publisher: Portfolio Penguin
Genre: Economics
Subject2: Mechanical & Material Engineering
ISSN: 9789123460205