Description: RARE 1976 American International Release Press Book SQUIRM Movie Ad Slick Sheet Manual - Great piece of movie production history. If you have any questions please feel free to ask. Thank you for looking. An ad sheet (also called an ad slick) is a page or pages of camera-ready ads of varying sizes that are used in print media such as newspapers and magazines. They are prepared by the movie studios and sent to theatres and/or promotional companies. These ad sheets/slicks come in a variety of forms. The ads on these sheets can be used just like "clip art, cut out of the ad sheets/slicks and sent in to the newspaper or magazine. Some ads will contain an area where the theatre can put their name and show times. Underneath each ad is the display size information used by newspapers and magazines (i.e., 2 cols. x 100 lines 7 inches). Ad sheets/slicks can sometimes contain slogans such as "Starts Thursday" or "Coming Soon to a Theatre Near You."
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Industry: Movies
Object Type: Pressbook
