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Book Title: Principles of Marketing (13th Edition)
Number of Pages: 744 Pages
Language: English
Publication Name: Principles of Marketing
Publisher: Prentice Hall PTR
Publication Year: 2008
Subject: Marketing / General
Item Height: 0.5 in
Type: Textbook
Item Weight: 61 Oz
Item Length: 10.9 in
Subject Area: Business & Economics
Author: Philip Kotler, Gary Armstrong
Item Width: 8.5 in
Format: Hardcover