Description: Delve into the world of data-driven marketing with "Marketing Metrics" from the Pearson Business Analytics Series. Authored by Paul Farris, Neil Bendle, David Reibstein, and Phillip Pfeifer, this comprehensive trade paperback is an indispensable resource for understanding and applying marketing analytics. Published in 2020, it spans 512 pages of insightful content that's as relevant to general marketing practices as it is to e-commerce and internet marketing.The book measures 9 inches in length, 7 inches in width, and has a modest height of 1.2 inches, with a weight of 28 ounces that makes it portable for on-the-go learning. With its clear language and in-depth exploration of marketing metrics, it's an excellent addition to any business professional's library or a thoughtful gift for students immersed in the realm of business and economics.
Price: 32.4 USD
Location: Black Mountain, North Carolina
End Time: 2025-02-09T17:03:00.000Z
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All returns accepted: ReturnsNotAccepted
Number of Pages: 512 Pages
Language: English
Publication Name: Marketing Metrics
Publisher: Pearson Education
Item Height: 1.2 in
Publication Year: 2020
Subject: Marketing / General, E-Commerce / Internet Marketing, Statistics
Item Weight: 28 Oz
Type: Textbook
Item Length: 9 in
Author: Paul Farris, Neil Bendle, David Reibstein, Phillip Pfeifer
Subject Area: Business & Economics
Item Width: 7 in
Series: Pearson Business Analytics Ser.
Format: Trade Paperback
