Description: Used, withdrawn library stock so has minor scuffing and light marks where RFID tag, barcode sticker and stamps have been removed. However, no missing pages, no underlining or marking on pages, spine and binding is intact For undergraduate principles of marketing courses.Companies don’t make decisions. People do.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.
Price: 30 GBP
Location: Oxford, Oxfordshire
End Time: 2025-01-23T23:16:13.000Z
Shipping Cost: 32.51 GBP
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Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 14 days
Publication Year: 2022
Type: Textbook
Publication Name: Marketing Real People Real Choices
Author: Solomon
Subject: Marketing
