Description: Islamic Marketing : Understanding the Socio-economic, Cultural, and Politico-legal Environment, Paperback by Nestorovic, Cedomir, ISBN 3319813617, ISBN-13 9783319813615, Like New Used, Free shipping in the US This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. Th offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
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Book Title: Islamic Marketing : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Number of Pages: Xxiv, 247 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Marketing / General, Sociology / General, Islam / General
Publication Year: 2018
Illustrator: Yes
Genre: Religion, Social Science, Business & Economics
Item Weight: 146.8 Oz
Author: ČEdomir Nestorović
Item Length: 9.3 in
Book Series: Management for Professionals Ser.
Item Width: 6.1 in
Format: Trade Paperback
