Description: The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line. Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Price: 15.82 USD
Location: East Hanover, New Jersey
End Time: 2024-11-27T19:48:49.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Return policy details:
EAN: 9780618276790
UPC: 9780618276790
ISBN: 9780618276790
MPN: N/A
Book Title: Guerrilla Marketing for Free : Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
Number of Pages: 208 Pages
Language: English
Publisher: HarperCollins
Item Height: 0.5 in
Publication Year: 2003
Topic: Marketing / General, Management, Sales & Selling / General
Genre: Business & Economics
Item Weight: 16 Oz
Author: Jay Conrad Levinson
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback