Description: Global Strategy, Paperback by Peng, Mike W., ., ISBN 0357512367, ISBN-13 9780357512364, Brand New, Free shipping in the US The world?s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today?s time-starved students in mind -- present current topics in every chapter.
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Book Title: Global Strategy
Number of Pages: 562 Pages
Language: English
Publication Name: Global Strategy
Publisher: Cengage Learning
Subject: Economics / General, Management, International / General
Item Height: 0.8 in
Publication Year: 2021
Features: Revised
Type: Textbook
Item Weight: 37.7 Oz
Author: Mike W. Peng
Item Length: 10.9 in
Subject Area: Business & Economics
Item Width: 8.5 in
Format: Trade Paperback
