Fashion Management: A Strategic Approach by Rosemary Varley (English) Paperback

Description: Fashion Management by Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee Estimated delivery 4-14 business days Format Paperback Condition Brand New Description This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. Publisher Description The 2nd edition of this market-leading text solidifies the books place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The 2nd edition of Fashion Management includes:A new chapter on Managing Routes to Fashion Markets, reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.A new chapter on Fashion Law, highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies. Author Biography Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator. Ana Roncha lectures in Fashion Marketing and Brand Strategy, at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School. Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London. Liz Gee is Dean of the Fashion Business School at London College of Fashion. Details ISBN 1350340561 ISBN-13 9781350340565 Title Fashion Management Author Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee Format Paperback Year 2024 Pages 448 Edition 2nd Publisher Bloomsbury Publishing PLC GE_Item_ID:168448888; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2025-02-01T09:12:09.000Z

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