Campaigns and Elections American Style: The Changing Landscape of Political Camp

Description: FREE SHIPPING UK WIDE Campaigns and Elections American Style by Candice J. Nelson, James A. Thurber, David A. Dulio With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. FORMAT Paperback CONDITION Brand New Publisher Description With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global.Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies. Author Biography Candice J. Nelson is Professor of Government, and Academic Director of the Campaign Management Institute at American University.James A. Thurber is Distinguished University Professor Emeritus of Government, and Founder and former Director of the Center for Congressional and Presidential Studies at American University.David A. Dulio is Distinguished Professor of Political Science and Director of the Center for Civic Engagement at Oakland University. Table of Contents An Introduction to Campaigns and Elections, American StyleDavid A. Dulio, Candice J. Nelson and James A. ThurberPART I Campaign Rules and Actors1 US Democracy Survives a ChallengeChris Sautter2 Redistricting and Reapportionment in U.S. ElectionsStephen K. Medvic3 Outside Money and Inside Policy: Campaign Finance in Federal ElectionR. Sam Garrett4 The Role of Political PartiesDavid A. Dulio and John S. KlemanskiPART II Campaign Context5 Campaign Management: The Key Elements of a CampaignAnne Caprara6 The Uses and Challenges of Survey Research in Election CampaignsGlen Bolger7 Primaries: The Key to Understanding Party Factions in American PoliticsElaine C. KamarckPART III The Dynamics of the Campaign8 Microtargeting and Big DataTom Bonier9 Paid MediaTerrance Green10 How Digital Changed the Political LandscapeScott Goodstein11 The Changing Dynamics of Campaign Media: Earned and OwnedRon Elving12 Field Organizing in Political CampaignsAlicia Kolar PrevostConclusionCandice J. Nelson, James A. Thurber and David A. Dulio Review Praise for Campaigns and Elections American StyleBy combining insights from academic research on campaigns with first-hand experiences of campaign practitioners, Campaigns and Elections American Style provides a comprehensive and enlightening account of contemporary political campaigns at every level.Rachel Bitecofer, Christopher Newport UniversityNelson and Thurber have assembled an excellent team of authors to help us understand prior elections and also train our sights on future elections. A distinct element of the book is the cutting-edge, insightful chapters by those actually doing the work of running campaigns, while being grounded in expert academic work. Together, they provide strong coverage of phenomena old and new to place campaigns in the broader context of American government: the use of big data, social media, and substantial unpaid-for traditional media; campaign finance, major donors, Super PACs, and 501(c) organizations; and polling, campaign management, the ground game, parties, and redistricting.David Magleby, Brigham Young UniversityThurber and Nelsons text is an important resource that brings together perspectives of both academics and experienced campaign professionals to make the case "that campaigns matter." While these insights consider the influence of recent changes in digital technology, data, and social media in an increasingly polarized society, they also connect their analysis of key variables – the political context, voters, messaging, and money -- to the fundamentals of successful political campaigns.Amy E. Jasperson, Rhodes CollegePraise for Campaigns and Elections American StyleBy combining insights from academic research on campaigns with first-hand experiences of campaign practitioners, Campaigns and Elections American Style provides a comprehensive and enlightening account of contemporary political campaigns at every level.Rachel Bitecofer, Christopher Newport UniversityNelson and Thurber have assembled an excellent team of authors to help us understand prior elections and also train our sights on future elections. A distinct element of the book is the cutting-edge, insightful chapters by those actually doing the work of running campaigns, while being grounded in expert academic work. Together, they provide strong coverage of phenomena old and new to place campaigns in the broader context of American government: the use of big data, social media, and substantial unpaid-for traditional media; campaign finance, major donors, Super PACs, and 501(c) organizations; and polling, campaign management, the ground game, parties, and redistricting.David Magleby, Brigham Young UniversityThurber and Nelsons text is an important resource that brings together perspectives of both academics and experienced campaign professionals to make the case "that campaigns matter." While these insights consider the influence of recent changes in digital technology, data, and social media in an increasingly polarized society, they also connect their analysis of key variables – the political context, voters, messaging, and money -- to the fundamentals of successful political campaigns.Amy E. Jasperson, Rhodes College Details ISBN0367763109 Author David A. Dulio Publisher Taylor & Francis Ltd Year 2023 Edition 6th ISBN-13 9780367763107 Format Paperback Imprint Routledge Subtitle The Changing Landscape of Political Campaigns Place of Publication London Country of Publication United Kingdom Edited by David A Dulio Illustrations 15 Tables, black and white; 8 Line drawings, black and white; 1 Halftones, black and white; 9 Illustrations, black and white AU Release Date 2023-09-19 NZ Release Date 2023-09-19 Edition Description 6th edition Alternative 9780367763138 Audience Tertiary & Higher Education Publication Date 2023-09-29 UK Release Date 2023-09-29 DEWEY 324.630973 Pages 362 ISBN-10 0367763109 Replaces 9781138605183 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! 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