Description: Branding Inside Out : Internal Branding in Theory and Practice, Paperback by Ind, Nicholas (EDT), ISBN 074947890X, ISBN-13 9780749478902, Brand New, Free shipping in the US Written in plain language for those in marketing, this book presents the latest theoretical frameworks and practical guidelines for internal branding and creating an organizational culture of customer-focused employees who transmit brand messages to customers. Techniques are demonstrated with real case examples from large companies. b&w photos, screenshots, graphics, summary charts, and examples of advertisements are included. Annotation ©2018 Ringgold, Inc., Portland, OR ()
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Branding Inside Out : Internal Branding in Theory and Practice
Number of Pages: 224 Pages
Language: English
Publication Name: Branding inside Out : Internal Branding in Theory and Practice
Publisher: Kogan Page, The Limited
Item Height: 0.5 in
Publication Year: 2017
Subject: Leadership, Marketing / General, Personal Success, Motivational, Development / Business Development
Item Weight: 12.2 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Nicholas Ind
Item Width: 6.2 in
Format: Trade Paperback
