Description: 1920s circa. ***VERY SCARCE*** ~GORDON-DURRETT~ {{EARLY "CHEVROLET" AUTOMOTIVE GENERAL MOTORS DEALER}} LANCASTER, TEXAS ... "I'M SOMEONE'S LITTLE CHILD PLEASE DRIVE CAREFULLY" GRAPHIC ADVERTISING HAND FAN! (Approximate dimensions: 7" x 12").___________________________________________________________________________________________________________ ChevroletChevrolet dealership in Wallingford, Connecticut, June 2014FormerlyChevrolet Motor CompanyChevrolet Motor Division of General Motors CompanyTypePrivate (1911–18) Division (1918–present)IndustryAutomotiveFoundedNovember 3, 1911; 112 years agoFounderArthur Chevrolet and Louis Chevrolet William C. DurantFateAcquired by General Motors in 1918[1]HeadquartersDetroit, Michigan, U.S.Area servedAmericasAustralasiaChina (excl. Hong Kong and Macau)Europe (excl. Russia and Belarus)JapanMiddle EastPhilippinesSouth KoreaKey peopleAlan Batey, senior vice president[2]ProductsAutomobiles Commercial vehicles TrucksServicesVehicle financingInsuranceMaintenanceRepairsSalesParentGeneral MotorsWebsitechevrolet.comChevrolet (/ˌʃɛvrəˈleɪ/ SHEV-rə-LAY; colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company) is an American automobile division of the manufacturer General Motors(GM). Louis Chevrolet (1878–1941), Arthur Chevrolet(1884–1946) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911[3] as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International.[4]Chevrolet-branded vehicles are sold in most automotive markets worldwide. In Oceania, Chevrolet was represented by Holden Special Vehicles, having returned to the region in 2018 after a 50-year absence with the launching of the Camaro and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary Holden, which GM retired in 2021). In 2021, General Motors Specialty Vehicles took over the distribution and sales of Chevrolet vehicles in Oceania, starting with the Silverado. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany and Vauxhall of the United Kingdom, would be moved upmarket.[5] However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the Camaro and Corvette.[6] Chevrolet vehicles were to continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.In North America, Chevrolet produces and sells a wide range of vehicles, from subcompactautomobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, 'Chevrolet', 'Chevy' or 'Chev' is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine.HistoryFirst logo of the company, 1911The "bowtie" emblem, introduced in 1913On November 8, 1911, the Chevrolet Motor Car Company was incorporated.[7] It was founded by Swiss race car driver and automotive engineer Louis Chevrolet with his brother Arthur Chevrolet, William C. Durant and investment partners William Little (maker of the Little automobile), former Buick owner James H. Whiting,[8] Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in Canada. Former Buick officers were also employed, including Curtis R. Hatheway as secretary.[7]Durant was dismissed from his senior management position at General Motors in 1910, a company that he had founded in 1908.[9] In 1904 he had taken over the Flint Wagon Works and Buick Motor Company of Flint, Michigan. He also incorporated the Mason and Little companies. As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races.[10] Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as "Chevy Commons" at coordinates 43.00863°N 83.70991°W, along the Flint River, across the street from Kettering University.One of the technical advancements Chevrolet benefited from was the implementation of an overhead valve engine from the very beginning, as the company was developed by the former owner of Buick, which had patented the overhead valve and cross-flow cylinder design as being more efficient than the conventional use of the flathead engine.Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. However, the first actual production was not until the 1913 model. So in essence there were no 1911 or 1912 production models, only one pre-production model was made and fine tuned throughout the early part of 1912. Then in the fall of that year the new 1913 model was introduced at the New York auto show.Chevrolet plant in Tarrytown, NY, c. 1918Chevrolet first used the "bowtie emblem"[11] logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room.[12] More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company.[13][14] An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911.[15] Others claim that the design was a stylized Swiss cross, in tribute to Chevrolet's home country.[16] Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages. Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals.[17]1929 Chevrolet Firebrigade, PortoLouis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1918,[1] Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1919, Chevrolet's factories were located at Flint, Michigan; branch assembly locations were sited in Tarrytown, N.Y., Norwood, Ohio, St. Louis, Missouri, Oakland, California, Ft. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited. McLaughlin's were given GM Corporation stock for the proprietorship of their Company article September 23, 1933 Financial Post page 9.[18] In the 1918 model year, Chevrolet introduced the Series D, a V8-powered model in four-passenger roadster and five-passenger tourermodels. Sales were poor and it was dropped in 1919.Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks, sharing an almost identical appearance with GMC products.Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until April when the office was relocated to the General Motors Building at Cadillac Place in Detroit.[19]In January 1921 a General Motors management survey recommended that the Chevrolet Division be cancelled, but Alfred P. Sloan Jr. recommended that the division be saved and William S. Knudsen, a former Ford employee who oversaw production of the Model T,[19] was made Vice President of Operations and performance improved[19] In May 1925 the Chevrolet Export Boxing plant at Bloomfield, New Jersey was repurposed from a previous owner where Knock-down kits for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at Weehawken, New Jersey for overseas GM assembly factories.[19]Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".[20] In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four"). In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.[21] During the Great Depression the Chevrolet Master introduced a streamlined appearance, showing Art Deco influences and before and after the World War II era, the Chevrolet Deluxe and Chevrolet Fleetline found many buyers.Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the Corvette, a two-seater sports car with a fiberglass body. In 1957 Chevy introduced its first fuel injected engine,[22] the Rochester Ramjet option on Corvette and Chevrolet Bel Air passenger cars, priced at $484 ($5,043 today).[23] In 1960 Chevrolet joined the newly popular "compact car" market by introducing the Corvair, with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet.[24]During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Chevrolet Impalaseries, became one of the United States' best-selling lines of automobiles in history. During that era, the mid-sized Chevrolet Chevelle which was used to introduce the Chevrolet Monte Carlo, and the economically priced Chevrolet Nova, which was the basis for the Chevrolet Camaro, all were commercially successful and included family sedans, practical station wagons, and sporty coupes and convertibles. As the popularity of small, fuel efficient imported vehicles began to find buyers in the US during the 1970s and 1980s, the Chevrolet Vega was introduced while the Chevrolet Chevette was the result of international collaboration. By the mid-1980s, the Vega was gone and the Chevette was about to be discontinued._____________________________________________________________________________________________________ We strive to find rare and unusual vintage pieces to match up with your special collection. Returns are readily accepted if the item(s) is the same as described. Item(s) must be in the exact condition as delivered. Buyer pays return shipping. Items $30.00 or more will be shipped with tracking. Items $200.00 or more will be shipped with insurance. Combined shipping discount for multiple purchases (Please wait for us to send invoice for 2 or more items). Please feel free to contact us with any questions or concerns. 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Price: 39.99 USD
Location: Fort Worth, Texas
End Time: 2024-10-27T03:42:29.000Z
Shipping Cost: 4.99 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Type of Advertising: Advertising Hand Fan
Date of Origin: 1920s circa.
Color: Multi-color
Date of Creation: 1920s circa.
Model: Chevrolet
Theme: Automobiles
Original/Reproduction: Original
Make: Chevrolet
Country/Region: United States
Country/Region of Manufacture: United States